The Four-Way Test

Several years ago, while living in Wisconsin, I was a member of a Rotary club to give back by participating in local and international service projects, learn more about the community I lived and worked in, and network with other professionals.   One of the...

On-Line Shopping

Currently, the only place to purchase WaterDog Adventure Gear® is on-line directly from us.  We have found that the way people shop on-line can be categorized four ways: They have the manufacturer’s web address. They search the Internet using a browser. They search...

Dog Ladders – Why?

It was 10 years ago today, January 13, 2012, that WaterDog Adventure Gear® sold its first dog ladder. This anniversary provides a good time to reflect on why I do what I do. Why did I start? Necessity is the mother of invention. I quickly realized after my first boat...

Continuous Improvement

As we start our eleventh year of business, we have established WaterDog Adventure Gear® as the leader in dog ladders for a variety of applications.  Since inception, we have grown from one model to several based on listening to the needs of our customers.  Our mission...
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