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The Four-Way Test

Several years ago, I joined a local Rotary club to give back by participating in local and international service projects, learn more about the community I lived and worked in, and network with other professionals.  One of the cornerstones of Rotary is The Four-Way Test.  Developed by Herbert J. Taylor in 1932, it was adopted by Rotary in 1943 and has served as a guiding light for all Rotarians and many businesses.  As we formed WAG Products and launched WaterDog Adventure Gear™, it was a given that we would do the same. 

The Four-Way Test

Of the things we think, say and do: 

  1. Is it the truth? 
  2. Is it fair to all concerned? 
  3. Will it build goodwill and better friendships? 
  4. Will it be beneficial to all concerned?

One of the more gratifying things since starting our business is how supportive our customers have been.  With only a few exceptions out of the hundreds and hundreds of customers we have, treating them honestly and fairly has served us well.  As we enter the time of year when people reflect and give thanks, we thank those who have supported us along the way.  We believe our growth is largely based on how we treat our customers and market our products, consistent with The Four-Way Test. 

We hope you agree.